Pricing & Promotions Manager

London, England, United Kingdom | Marketing | Full-time | Partially remote


This role will be part of our Pricing and Promotions team, in which we plan and execute all promotions and big sales for both LoveCrafts and WEBS (, as well as setting and managing the core prices of all products. This role will manage the coordination and execution of our promotions and big sale periods. 


Your responsibilities will include: 

  • Ensure smooth running of promotions on both LoveCrafts and websites

  • Manage a team of two

  • Support Head of Customer Proposition with planning of promotional calendar

  • Decide which products go into each promotion across the LoveCrafts and websites

  • Organise product lists for big sale periods, including liaising with our Buying and Supply and Demand teams to understand what is overstocked and what deals will be sourced.

  • Setting discounts for promotional lines based on margin, historic performance and stock levels

  • Monitor arrival and sell-through of sourced deals from vendors for promotional features

  • Ensure strong communication across marketing and retail teams in relation to promotions, including maintaining Asana promotional calendar, running regular meeting to discuss details of promotions, and coordinating  sale month meetings

  • Organise QA process for promotions on both websites to ensure accuracy

  • Review design and email communications regarding promotions to ensure accuracy and clarity for the customer

  • Liaise with the Head of Supply & Demand to inform discounts and logic behind ongoing clearance pricing 


Who you are:

  • Strong commercial awareness to inform planning and decision making and maximise sales

  • Excellent attention to detail

  • Currently either assisting your manager with the planning and execution of promotions, or coordinating your own promotional plan and looking for the next step in managing your own team

  • Comfortable taking ownership of processes

  • Highly organised

  • Good time management

  • Team player and ability to build strong cross-functional working relationships

  • Project management experience

  • Comfortable using and managing data

  • Proficient in Excel (VLOOKUP, INDEX MATCH, Pivot Tables) 

  • Equivalent Google Sheets experience a bonus

  • Interested in eCommerce

  • Good spoken and written English language skills (upper-intermediate level minimum)

  • Experience with Looker or other business intelligence tools a plus

You’ll get 

  • The chance to join our journey in becoming the global craft destination - no biggy!
  • Competitive salary to reflect your skills and experience.
  • Flexible working with a core hours model - we trust our team to do the work needed in the way that suits you best.
  • Lots of other great benefits including options over shares, pension plan, private healthcare, health cash plan, employee discounts, career development and lots more!
  • 25 holiday days pro rata + a day off for your birthday, because nobody should be working on their birthday!
  • Smart colleagues and supportive team who uphold our smart, kind, maker values. We don’t mean to boast but you will genuinely find a fantastic team of really bright, motivated, and driven individuals who will support you at every stage of your journey.
  • Central London Location - we're passionate about flexibility and are following a hybrid-remote approach, working a combination of from home and at the office.

About us

At LoveCrafts we’re building an online community for crafters: a home for makers where they can find inspiration for their latest projects, learn new techniques, easily source all their supplies and share their creations with like-minded makers around the world.

Since launching in 2012, we’ve grown incredibly quickly. We've graduated from the Future Fifty, were 20th place on the FT’s list of fastest growing European companies, all thanks to the hard work of our team of smart, kind makers based across the globe with hubs in London, Kyiv and in the USA. We’ve been fuelled by investment from Europe’s leading venture capital firms; Balderton Capital (LoveFilm, The Hut) funded our Series A round, followed by Highland Europe (Photobox, WeTransfer), Scottish Equity Partners (Skyscanner, Matches Fashion) and most recently BGF (Unruly, Gousto). 

In 2020 we acquired WEBS, also known as America’s yarn store, the largest online knitting, crochet and weaving business and most recently in 2022 we acquired some of the Deramores assets, including its yarn stock, digital assets, patterns and tutorials. The acquisition of the successful family-run business WEBS and the important UK crafting site Deramores marks a significant milestone in our journey to becoming the end-to-end destination for craft enthusiasts around the world.

We’re playing with the very best in web, mobile, social, commerce and media technology as we create the perfect digital business for all things craft related.  Our team is filled with ambitious, curious, entrepreneurial and occasionally kooky makers. We hire and nurture inquisitive, creative minds looking to flourish in a supportive and collaborative environment.

Diversity is important at LoveCrafts. We aim to attract the widest range of talent into our business to enable us to create an inclusive working environment, and to reflect and understand our customers and their needs. We welcome applications from all individuals, regardless of age, gender, ethnicity, disability, sexuality, social background, religion and/or belief. We aim to create a modern, flexible work environment that supports everyone to do their best work and therefore, we are open to having conversations about flexible working for all roles, unless operational requirements prevent otherwise. We are committed to providing a working environment where everyone’s individuality and unique contributions are recognised, valued and respected and where all of our employees have equal opportunity to grow and attain their full potential.